Growth Factor
In 2002 Ikon was an ambitious media buyer looking to expand its client base and the potential of its workforce. Part of the strategy to achieve this required Ikon to improve accuracy, management and the efficiency of its media planning function.
Technology
With no off-the-shelf systems available to do what was needed, ‘Trademark’ was born. The Microsoft based system developed by Tango Technology provides media planning tools across all media, with a focus on media buying efficiency and management reporting.
Quality
Tango Technology developers working closely with nominated, experienced and ‘champions’ of the product within Ikon has been key to the successful development of the system.
This has applied whether in the start-up ‘agile’ period of the development right through to the more highly specified recent enhancements to the system.
Result
The ‘Trademark’ system has been a key part of Ikon’s strong growth over the past 8 years. Further value for the investment has recently been realised with use of the system in new interstate offices.